The Ivory Club vs. The Ebony Club

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Brief

To highlight and bring awareness the extreme scenarios of how our current views on immigration and segregation has affected our society. In addition to highlighting  polarizing events and stereotypes that help prevent some of these issues from happening in the future.

Insight

It is boring to be part of an exclusive club.

Concept

Promote both sides of a coin, showing difference between being part of exclusive minority with no cultural diversity and being part of international community.

Targeted Audience

  • Public

  • Press & Journalists

Distribution Channels

Direct & Electronic Mail

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VS

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Creative Direction: Kristine Kokina, Lorenzo Daquipil

Copywriting: Kristine Kokina

Graphic Design: Oliver Lenain